Increasing recognition through branding level up

Veronica Koppek is a renowned business coach in the CIS region. However, her client base relied solely on word-of-mouth referrals.

And then came the time to enhance visibility. That's when the idea of creating a website was born.

Devices: desktop, tablet, phone

Project objectives

Introductory offline meeting with the client

Outlined the main objectives of the website, preferences for the visual design of the project, and the approximate client profile.

Initial research

We created detailed page prototypes based on the provided text, meticulously planning the structure.

Ensuring everything was logically structured.

Veronica strongly identified herself with only yellow and green colors...

The color palette aligned with the ideology

I began contemplating on how to harmoniously and stylishly integrate them, ensuring the website didn't appear cluttered or disjointed.

The circle is a fundamental element in her methodology. Hence, it was adopted as a primary element on the website

We also conceptualized and stylized feminine hands interacting with the circles. To enhance dynamics, triangles were introduced, which are also present in Veronica's work.

Design

To complement the website creation, offline design materials were developed, including business cards and certificates

The hands and geometric shapes visually played on the theme of the workbook and the session, respectively

Mini-brending

All workbooks for Veronica Koppek were completely updated with a new design.

The hands and geometric shapes visually played on the theme of the workbook and the session, respectively.

Book layout